Publicity Tips for Real Estate Agents and Small Business Owners

by Cheri Alguire

The real estate and other industries are highly competitive and you need to plan your moves correctly to ensure that your business is profitable. To sustain the tough competition, you need to promote your business well. Have you ever wondered why a business reporter quoted your rival in several success stories in a local newspaper, but never once thought of calling you up, in spite of you having a great business? The answer is pretty simple: Your attempts to attract media attention have failed miserably. You need to adopt a proactive approach to get free publicity for your business.

The most important rule for getting media attention is to become an important source of information to the reporters, who may require background information or story ideas to write about the booming real estate industry.

Establish a good rapport with the reporters in your locality, to ensure that they are there to glorify all your small and big accomplishments. Invite them for a cup of coffee or dinner and inform them about your areas of expertise. The next time they need to write about something pertaining to your field of expertise, they will surely get in touch with you.

Make it a point to fax or mail a copy of your industry reports and any articles you may have written recently. You may also inform them about the some of the major issues faced by buyers and sellers in recent times and how you can help to address these issues. Press reporters need to realize what an invaluable source of information you are.

Another interesting way of publicizing your business is to write for local and national publications. If you don’t have great writing skills, hire a freelance writer who can do the job for you. Writing articles is a great way of letting the world know about your knowledge and expertise.

By publishing yourself on your blog or other blogs in you will create media attention automatically by giving you journalistic power. Rather than waiting for someone to write about you, write about yourself, the market, houses in the area, events, and your name will soon become a staple for journalists looking for information online about you, your area, the market, and much more.

Think of creative ideas to expand your business and simultaneously advertise it. Host a talk show on a podcast that may soon attract sponsors who would be eager to endorse you or post a video podcast onto YouTube.com of the houses on the market in your area.

Make yourself newsworthy and news will follow you online, in your sales, and in your business.

Real Estate, Business and Life Coach Cheri Alguire has partnered with hundreds of Real Estate Professionals and Small Business Owners to help them become more successful in business and in life. Coach Cheri specializes in Group Coaching for Small Business Owners, Working Mothers, Real Estate Agents and Managers. Learn more at www.NextLevelServices.net

Publicity Tips for Real Estate Agents and Small Business Owners | Pro Real Estate Coach

Publicity Tips for Real Estate Agents and Small Business Owners