Social media - Facebook, Twitter, LinkedIn, Google+ and so forth - has become a way of life for companies and their employees to interact with the public, but beating back the fraudsters that try to prey on customers, not to mention keeping employees from spilling sensitive data, is becoming a full-time job for many.
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Is the idea that social media can enable and empower us in the real world a pretense generated by media owners and technological idealism, or is it a reality? While human factors such as anger at regimes are the petrol fuelling protest, new media could soon be viewed as the maps leading to victory.
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BlackRock, Inc. announced that its iShares Exchange Traded Funds business, the world's largest manager of ETFs, was named the #1 asset manager using social media, according to a study released today by the financial marketing services firm, kasina.
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Calvert Investments was ranked among the "Top Social Media Leaders in 2012" according to kasina, a financial services consulting firm. Calvert ranked number five out of fifty-three asset management and insurance firms for its promotional use of Facebook.
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Campbell Soup Company today announced the appointment of Adam Kmiec as Director, Digital Marketing and Social Media. Kmiec, 32, will lead Campbell's digital marketing an
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Social media: It's not just for college kids anymore. Families use Facebook to stay in touch across generations. Friends well into middle age share photos on Instagram. There's even an 80-year-old grandmother on a quest for 80,000 Twitter followers.
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