Setting yourself apart from your competition is becoming increasingly difficult. The emergence of social media into the business world has created platforms where constant, ongoing contact is possible. As a result of this desire to be in constant contact, many …
While more and more consumers are turning to their smartphones for information, brokers and REALTORS® everywhere are adapting in order to properly serve their mobile, forward-thinking clientele. The latest trend in the world of mobile marketing is not only dominating …
When most business owners think about creating a brand for their businesses, they immediately think about logos or brainstorm amusing taglines. Yet, effective branding goes much deeper than this.
"One vital component of building a recognizable brand for your business …
In my years of experience with coaching clients to maximize their success, I have created powerful tips to help accelerate progress. The first of these is to get clear on exactly what “success” means to you. I can’t tell you …
The importance of targeting the right market is a key ingredient to a successful career in real estate. As our industry has changed and the challenges within the economy have forced us to constantly reassess our strengths and weaknesses, it's …
Agents who are looking for new customers in 2012 have to redefine their base, restructure their marketing strategies, and reassess how to build new relationships.
For at least the next year, home prices will likely bump along the bottom before …
According to a recent study by New York-based research firm, L2, almost 50 percent of top fashion, beauty, hospitality, watches and jewelry and retail brands have "feeble" mobile initiatives. Their study focused on the most recognized brands with regards to …
While you may not always get what you want, you will almost always get what you expect. Surprisingly, the power of belief and expectation work just as effectively on your feelings of self-doubt and limitation as they do on your …
Many people who want to create success for the New Year don't realize that in order to do that, they need to have a blueprint for success. What does that mean specifically? It takes two things to create a blueprint …
If being connected 24/7 was supposed to make our lives easier, the business world didn't get the memo. Most American professionals just can't shake the end-of-the-day feeling that they didn't get enough done. So day after day, they find themselves …
Mark Ossinger is a self-professed organizational nut. "I have an administrational gift," jokes the senior broker for RE/MAX Metro and Eastside Brokers, who has been in the real estate industry for 23 years. His love for keeping organized is part …
Essentially a sales manager’s primary responsibility is to recruit, train and motivate his or her sales force to achieve peak performance. Of these three vitally important tasks, recruiting is the least understood and by far the most challenging.
Technology makes life simpler, faster, and more efficient. In a day with 24 hours, and potentially 16 or more of those spent awake, we have more opportunities to be engaged and online with co-workers, partners, vendors and clients we do …
Recently, Acting Federal Housing Administration (FHA) Commissioner Carol J. Galante announced the latest in a series of steps to protect and strengthen the FHA's Mutual Mortgage Insurance Fund, while enabling the agency to continue to fulfill its mission to provide …
Do you know what's on the minds of today's homebuyers? In the following interview, RISMedia's Lesley Geary catches up with Danielle Claroni of New England Land Company. Read on to learn about Claroni's creative advertising methods and her key to …
Josh McGrath, a Broker in Real Estate Central Cross Lanes, W. Va, knows a thing or two about embracing technology and incorporating it into a successful marketing strategy. Read on to find out his top method, as will as how …
Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of nonverbal communications on …
"A big portion of any business is not just understanding what your market is, but what the market will give you," says Ed Dolinksy, President of Coldwell Banker Hunter Realty. Read the following interview between Dolinsky and RISMedia's Maria Patterson…
Have you ever wondered what benefits you receive from enlisting in RISMedia's RREIN program? Below, Patty Bender, vice president of operations with Century 21 Scheetz, let's us in on how being a RREIN member has helped her business.
