Want some valuable information to share with your contact database, post on your LinkedIn, facebook, add to your website, tweet and get out to every possible social network you can? Here it is!!! I am posting this again!!! Everytime I post it, I hear back from several veterans and/or family members who had life changing outcomes.
Every Year I post this information and will continue to do so as long as these programs are viable benefit programs for Veterans and their spouses. There are two, little known, Veteran benefits available that; ...
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One of the best venues to understand the marketing arena is by watching the Superbowl. The Superbowl reaches over 90 million viewers, and the advertisers' intent is to generate "buzz", and to firmly establish their position in the marketplace. As luxury real estate marketing and brand strategy consultants, we pay close attention to how luxury purveyors are differentiating themselves in their arena.
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As a luxury real estate marketing professional you can distinguish yourself from the competition with a great slogan. The slogan is effective when you can distill in a few words the essence of your brand. How are you distinct from your competition?
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From the outside looking in Malibu has a very high profile due, in part, to the paparazzi and the media shining a spotlight on its glamorous surface. Certainly, it is known as getaway for many Hollywood celebrities and titans of business. The sitcom, Two and a Half Men takes place here
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Actor-director Clint Eastwood once was the mayor of Carmel. Edward Weston and Ansel Adams, two of the most innovative and influential 20th century American photographers lived here. Each of these men are considered true masters in their own right and faithfully represent the rich artistic history that is at the core of Carmel-by the Sea,
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In our previous post, we discussed ease of use for the consumers as one of the important keys to enhance your web site. Once the ready minded consumer contacts you, what is your response time? Availability and response time go hand in hand. If both are not in harmony, the consumer will go on to another site.
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As a luxury real estate marketing professional, it is important to continue to meet the current needs of potential clients on your web site. Luxury real estate sites need to evolve as consumers become more web-savvy, clearer about what they are looking for and more time-starved.
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Another leading trend in the affluent sector that impacts luxury real estate marketing is the growing technology IQ of the affluent consumer. The affluent consumer has become tech savvy, and understands the value of the internet as a source of original knowledge and up to date information.
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From a branding standpoint, there is a huge difference between a trademark and a "Trustmark". If market leadership is your quest, this distinction is of paramount importance.
Trust is the expectation that promises will be kept.
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THANK YOU LETTER TO MY READERS
Beginning a brand new year of real estate, I want to pause and personally thank you for following my blog, participating in our mastermind calls, for reading, commenting, and all the things you do to help us help the agent community. Many of your calls and emails have also been very encouraging to me. I truly appreciate all you do.
This past year...
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