Just launched. Google Instant is a new search enhancement that shows results as you type.
The big benefit is that by scanning results as you type, you can get to the page you are looking for with greater ease and at much quicker pace as you no longer need to finish what you are typing. By predicting the correct results, Google claims that Google Instant will on average save 2 " 5 seconds per search.
Before you had to type a full search term, hit return, and review the results. Now with ...
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According to a survey last year by IPSOS Marketing and Media Survey the general business climate in the United States has taken a big turn in deciding how to allocate advertising dollars. The survey indicated a major change in attitude resulting in some significant shifting of ad dollars from one sector to another reflecting new direction
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As a new agent, and armed with this same listing approach, I began to take listings. My initial goal was to take one listing a week. And because I really discovered the approach I’m about to teach you as a seller and not as an agent, I planned from the very beginning to take all my listings at a premium. Our market average was below 6% so I decided I’d list at 8% or more.
I still remember taking my first listing ...
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We all have our great listing marketing plans because it is easy to define which activities we should be doing to get a home sold but we don’t always understand it takes just as much marketing and strategy to support the needs of your buyers. Give your buyers the WOW factor by implementing the “House Wanted” marketing plan for every buyer you work with. This is how it works; you have a pre-qualified buyer (very important to pre-qualify) who is looking for a home in a specific area and you want ...
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Today’s employment numbers were disastrous. We are losing jobs when we should be gathering steam. Part of the problem is a general lack of confidence and part is a real systemic problem of having no job creation sector to lead us. The weak employment numbers suggest that real estate will have a long hard slog to get out of the slough it’s in. In variably, there will be calls for yet another homebuyer tax credit to stimulate the market. But should we have one?
I would argue that we’ve had enough ...
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On behalf of Swanepoel team here at RealSure, Inc., we would like to congratulate all ten of the winners of the 2011 Swanepoel Trends Report Free Drawing at this year's Tom Ferry Success Summit. This year's winners include...
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As a luxury real estate marketing professional, staying in touch with your sphere of influence is of paramount importance. One way to stay in touch is to share your newest and best discoveries as you live your life and explore the ins and outs of your marketplace.
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One of the most common mistakes that luxury real estate marketing professionals make is trying to be all things to all people. Focus is mission critical in marketing luxury real estate and in company and personal branding as well. If you can focus on a specific niche, whether it is a neighborhood, or a demographic or a type of property and also be the best in your marketplace in that one niche, your chances of success will improve exponentially.
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Relying on technology that is never truly implemented to bring you business is a waste of time and money so please stop whining about it. So you bought the latest and greatest widget out there. The vendor, in a hyped up seminar, promised it will bring you more business…now what? This is the story I hear all the time. Broker says, “I have this website that is supposed to bring me leads but I haven’t had one lead and now my business is tanking and it is the website and web provider’s ...
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As we look at the state of the economy in 2010 one has to wonder just who's " if anyone's " prediction is going prove out in the end. There are those who tout that the recovery is underway but when they supply their supporting data one tends to feel less secure about their pronouncement. However, one thing is common to all reports " whatever the economic growth winds up being it will be well below the long-term U.S. average of 3%.
The Fed has been pouring billions into the credit markets to hold lending rates down with very little impact on the market. The highly touted "stimulus" has resulted in remarkable little stimulus as it becomes clear that it primarily consisted of transfer...
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