This isn’t link bait and it wasn’t created using Klout or any other influence measure. I wanted to share this list because these are really smart people, many of whom I know personally, that influence my thinking, writing and inspiration to learn. There is a certain level of humility and...»
A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford's initiative of inviting external influencers – several different bloggers from countries including Canada, Germany and China was a bold move and that it was a great example of...»
A few months ago, I wrote about the 4 Pillars of a Customer Advocate Program – infrastructure, technology, content planning and measurement. One thing I hear from many clients is "how do we scale a program with hundreds of advocates?" or "what kind if technology can scale as we grow...»
In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM. The interview is 17 minutes long but the key takeaway is that "Culture Eats Strategy for Lunch". What this means to me is that the backbone of social business transformation has to be...»
As a dad of two beautiful girls, this makes me want to produce great bodily harm on someone. As a business guy who writes a lot about social business, this is a dialogue that we have to have openly to help educate others. It saddens me that social media can...»
Last Friday, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly guy in high school that went to the prom without a date — I...»
I am super excited about today’s news from IBM. They have officially announced a partnership with San Jose State University to help students learn about social business and prepare them for the workforce. The new academic program provides SJSU students with the opportunity to deepen not only their technical skills...»
We've seen this happen before. Years ago when Yahoo, yes Yahoo, dominated the search landscape and SEO was the "in" thing, everyone suddenly became "SEO experts" overnight. Then Google took over and their algorithm grew more complex over the years. The experts slowly died off because getting on the first...»
Just today, Altimeter released a report, "A Strategy for Managing Social Media Proliferation." At a very high level, the report describes the current state of social media tools, accounts and channels being managed (and in many cases, not managed) within the organization. More specifically, what I found interesting are the...»
Jay Baer wrote a good post last week, Should Your PR Firm Be Your Social Business Advisor and asked some excellent questions about social business, marketing and educational qualifications that make up a good consultancy. I am not here to refute Jay's post because it's a very well written and...»
